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Two different forms of digital marketing exist: In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing.
This article by Hollis originally appeared in ClickZ on November 7, 2006.
Much has been written in 2006 about the shift in real estate marketing and classified ad listings on the Web. In June, Borrell Associates released a report predicting that by 2010, the Web would account for 32.1 percent of all real estate ad spending, reaching $3 billion.
Consider this checklist a basic jumping-off point for developing your digital marketing strategy:
- Define specific marketing goals that are “tactic-neutral.” For example, increasing qualified leads, sales, building your brand and forming relationships. Click-thru rates, search engine rankings, and other tactic-specific measurements are not the type of goals we mean here.